Having in mind the needs of the XXI century children and the challenges of an outdated teaching system, Chapim Azul is building a new type of School and setting a new educational paradigm. In order to communicate their core beliefs, we were asked to shape a clear and simple message to be shared with parents and tutors. We took on a deep exploratory path and together with Chapim Azul put together a set of ideas that expressed their approach. In the pictures, it can be read: 1. To look at the whole is our way of doing. 3. Let’s learn to learn. Let’s know by the arts. Let’s activate citizenship. Let’s be change. Together. 4. Let’s multiply intelligence. Let’s broaden affection. Let’s redefine community. Let’s be change. Together.